ABS
Automotive marketing is visually oriented, however copy must, as usual, deliver a winning sales message. Our challenge with this launch was to create a printed piece that outlined a new program while delivering a brief but convincing sales message.
The program was delivered weekly, so our piece needed to illustrate a recurring theme. Enter the wheel. Wheels can be analogous to clocks – our weekly schedule. The area inside the wheel was a perfect space for program components.
Result - a powerful visual that captured the essence of the new program. Carefully written headlines, powerful copy, and clean layouts completed the effect.
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