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A Social Media strategy involves network marketing, which means your message is passed from one network member to another – presumably in their own words.
But a good network marketing strategy isn’t about Facebook or Twitter at all. It’s not about the “where” of the message, but the “what”: What can you do, say or sell that is fresh and valuable enough for others to pass along?
Just like with a good press release, our success or failure in network marketing depends largely on one item: a compelling story.
A good story begins with a customer experience worthy of sharing.
A few tips to consider:
• Start listening carefully to your own friends and associates when they tell you about a product or service that they liked and make notes. Ask yourself what makes each story compelling?
• Remember – you have little control over reactions to your stories, so if people start a negative snowball rolling, it can bury you like an avalanche. Your best defense here is Truth. If it’s not true, don’t say it or imply it in your stories.
• Network Marketing strategies do not exist in a vacuum. The compelling stories being told about your offering must fall within the marketing environment you’ve created (usually it’s based on a written plan that outlines goals, with strategies/tactics aimed at achieving them). Your ads, sales literature, web site, logo, videos, how you answer the phone, all create a feeling – a marketing environment – that supports or undermines your stories.
Generating your own Facebook “friends” is nothing compared with getting your customers to tweet, blog or talk about your products/services and the wonderful ways they were treated by yourself and your staff.
Let’s make that the foundation of your Network Marketing Campaign. We’ll be almost assured of success! Contact us today!